Eco-web design

What is
eco-web design?

Eco-web design is an approach aimed at creating and developing a website to reduce its environmental impact as much as possible.

Eco-designing a website means applying a set of good practices and techniques, from the design phase and throughout its life cycle, to minimize its energy consumption, the resources used or even its greenhouse gas emissions. An eco-designed website is a site that consumes less energy, is more respectful of the environment, 100% optimized in order to reduce its ecological impact .

What are the advantages
of eco-web design

Why choose eco-web design? What will it bring me? What are the strong points of eco-web design?

When we talk about eco-designed websites, three main advantages stand out:

  • A ecological advantage first of all: the environmental impact of the web is considerable these days. The energy footprint of the internet and its infrastructures is increasingly important and reducing CO2 emissions emitted by this ecosystem has become a priority. It was in 2009 that the GreenIT collective was the first to create the movement for the eco-design of digital services and then the sustainable design then to highlight these issues in France.
  • An economic advantage then: an ecological website is an optimized site in terms of its performance. Eco-design techniques such as optimizing the necessary resources, reducing the weight of images, improving file caching, etc., etc. lead to a lightweight site with a fast loading time. The user experience is drastically improved, which increases the possibility of conversions, but also traffic, and therefore the possibilities of sales... An eco-responsible website, in addition to being respectful of the environment, is a site optimized in every way that your users will like. It will also appeal to search engines such as Google, which will prioritize a fast and efficient website. Eco-web design will therefore improve your natural referencing - SEO and your visibility through its design.
  • A marketing advantage: ecological awareness is growing and highlighting an eco-designed website is a strong asset to convince your prospects and customers. Your approach will not leave the user indifferent and your brand image will be strongly reinforced! It's also an opportunity to push your values forward and stand out from the competition.

How to eco-design a website?

What are the best practices for creating an ecological site? What are the main actions to put in place in order to have a «green» site?

There are many techniques for eco-designing a website, it starts from the imagination of the project until its design and putting it online. To go into more detail, we recommend that you highly recommend the repository on the subject «Eco-web design, the 115 good practices» but for the moment, here are the main good practices to put in place to reduce the ecological impact of your website:

  • Optimize performance: by optimizing your code, by reducing the weight of the media (images or videos), you will reduce the weight of your web page and its loading time. This will lead to a site requiring fewer resources and therefore consuming less energy.
  • Optimize the layout cache: by optimizing the cache of your different files, you will avoid unnecessary loading or web requests and improve your performance and energy consumption as well as the user experience.
  • Opt for a simple site: by opting for a simple site with only useful functionalities, without superfluities, by reducing the number of unnecessary requests, with light animations, and an optimized design, you will drastically reduce the environmental impact of your website.
  • Opt for an eco-responsible host: web hosting is a very important factor when eco-designing your website, choose hosts whose servers' energy consumption comes from renewable energies or is compensated.

Devloop, eco-responsible host?

How to know if your site is eco-responsible?

To do this, you must first assess the level of eco-design of your website. There are now several free measurement tools accessible directly on your web browser which analyze your web page in order to 'evaluate its ecological impact with data such as CO2 emissions emitted by each visit to your website or water consumption, etc.

Discover the three best tools to assess the environmental impact of your website:

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improves performance and SEO

Faster loading time

Eco-designed sites are lighter and more optimized, which translates into faster loading times. This improves the user experience by offering smooth and responsive navigation, which positively impacts the conversion rate and user satisfaction.

Improved user experience

An eco-designed website provides a fluid and responsive user experience. Visitors appreciate a site that loads quickly, offers intuitive navigation and a clear structure. A positive user experience can increase the time of visit to the site, reduce bounce rate and improve overall user engagement. These factors are taken into account by Google in its ranking of websites.

Reduced bounce rate

An eco-designed website that loads quickly and provides a pleasant user experience tends to have a lower bounce rate. The bounce rate is the percentage of visitors who leave the site after having viewed a single page. A high bounce rate may be interpreted by Google as a sign of poor user experience, which may affect the site's ranking.


Eco-designed websites are optimized for mobile devices, providing a user-friendly experience on smartphones and tablets. With the growing importance of mobile search, Google favors mobile-friendly sites in its ranking. Having a responsive site adapted to mobile devices can therefore improve the positioning of the site in search results.

Reduced data usage

Eco-designed websites use techniques to reduce the amount of data needed to display content. This benefits not only users who save data while browsing, but also search engines. Google factors loading speed and data efficiency into its rankings, favoring sites that consume less bandwidth.

Improved accessibility

Eco-design emphasizes accessibility, ensuring that the site can be used by all users, including people with physical or cognitive limitations. By making the site lighter, using contrasting colors and providing a clear structure improves accessibility for all users.

Long-term durability

Eco-design takes into account the long-term sustainability of the website. By using sustainable technologies and practices, the site is better prepared for future evolutions, updates and changes. This reduces maintenance costs and extends the life of the site.

Responsible Branding

By choosing eco-design for your website, you show your commitment to environmental and social responsibility. This reinforces your company's brand image by demonstrating your sensitivity to environmental issues and by appealing to sustainability-conscious consumers.

Carbon footprint reduction

Eco-design aims to minimize the energy consumption of the website, which directly reduces its carbon footprint. By optimizing code, images, scripts and using efficient servers, we can reduce the amount of energy needed to run the site.

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