Optimize your SEO (natural referencing)

How to improve the SEO
of a website?

This is the crux of the matter! Unfortunately, there are many SEO experts who think they know natural referencing techniques, but only a few understand how SEO works. You should know that SEO revolves around several areas but here are the three most important areas in SEO:

Technical optimization: this involves starting from a healthy base with a site developed in the right way. This is the first factor that will be analyzed by a search engine. This field is vast, but it concerns for example «title» or «meta» tags, semantic «hn» tags, internal linking, query errors, optimization of images, cache, external links , etc.
Content optimization: the content of a site is the basis which will determine its positioning or not. The latter must be original, quality, unique, and meet the expectations of Internet users. The more qualitative the content, the more it will be highlighted by Google.
User optimization: the ergonomics of the site and its user experience are very important criteria in the natural referencing of a website. This involves optimizing your website with the user in mind: optimized loading time, light images, ease of understanding the site, ease of navigation, «responsive» and «mobile friendly» website, text size , etc.

By working on these three points, your SEO will become natural and you will already see clear improvements in search engine results.

To go further, only a specialized agency can help you position yourself among the best search results. At Devloop, we audit your website and we use our analysis tools to provide you with a detailed report on On-Page or Off-Page criteria and possible improvements to your website.

Audit my website

What is SEA?

The «natural referencing» (or SEO) is to be differentiated from the «paid referencing» (or SEA for «Search Engine Advertising») which aims to place advertisements at the top of the results of search engine pages.

We have written, for you, an entire section dedicated to online advertising, GoogleAds campaigns and SEA in general:

Create an advertising campaign

What are the different SEO categories?

SEM = SEO + SEA + SMO

SEO (Search Engine Optimization)

Thanks to the experience of our developers, SEO or natural referencing has no secrets for us. Each site is optimized for you.

SEA (Search Engine Advertising)

Experts in natural referencing, we are also able to manage your Google Ads advertising campaigns and your paid referencing.

SMO (Social Media Optimization)

Via the media and social networks, we develop the visibility of your company to improve its presence (Facebook, Twitter, Instagram, Linkedin, etc.).

SEM (Search Engine Marketing)

SEM, or Search Engine Marketing, is the combination of the three previous techniques. It aims to improve the visibility of your brand and its presence on the web.

Discover SEA